Recurring Invoice and Dunning Tool for Freelancers
Sends retainer invoices on schedule and chases late payers politely without you.
Problem & target users
Freelancers hate chasing invoices, so they wait weeks before sending a reminder and carry avoidable cash-flow gaps.
Who it's for: Freelancers, small studios, consultants on retainers.
Proposed solution
Set up a retainer once and the tool issues the invoice, takes card or bank payment, and runs a polite escalating reminder sequence until it clears.
Features
- Recurring invoice schedules
- Card and bank payment links
- Escalating reminder sequences with editable tone
- Late fee rules
- Cash-flow forecast from scheduled invoices
Difficulty & tech stack
Difficulty: Intermediate
Monetization & pricing
- Flat subscription
- Percentage-free positioning as differentiator
Suggested pricing: $12/mo unlimited invoices, no percentage cut; $29/mo for teams of three.
Customer acquisition
Freelance communities, content on getting paid on time, and a free late-payment reminder template pack.
First 10 customers: Ask 30 freelancers what their oldest unpaid invoice is, offer to run your reminder sequence for them free, and onboard the ones that get paid.
Build steps
- Build invoice model and schedules
- Integrate Stripe payments and webhooks
- Build the reminder engine with sequences
- Add late fees and forecast
- Add branding and templates
- Add subscription billing
Risks & challenges
- Payment compliance and tax handling vary by country
- Established invoicing tools bundle this free
- Deliverability problems break the core loop
Ready to build it?
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